Rebuilding the Brand
How Harley-Davidson Became King of the Road
2014
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Livre de Clyde Fessler · 28 octobre 2014 (États-Unis)
Genres : Document, Version originaleIn the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers'... Voir plus
